Weekend Max Mara's Latest Capsule Collection Inspired by Ashley Park Unveiled in Budapest
The Weekend Max Mara SS25 Signature collection is inspired by the stylish and vibrant world of world-famous actress and singer Ashley Park. The effortless yet sophisticated capsule collection captures the magic of the Italian Riviera - abstract patterns, feminine silhouettes and carefree chic define the pieces inspired by sunny, spontaneous Italian adventures.
The pieces in the collection evoke the light and lively mood of the Mediterranean summer, with styles such as strapless dresses, breezy minidresses, crop tops, blouses, and patterned skirts and trousers. The iconic trench coat reimagined with romantic floral prints and the wicker basket version of the Pasticcino Bag are also special elements of the collection.
Take a look at these vibrant yet classy pieces, which were presented in Budapest on 21 March, during a cool press event.
Weekend in Portofino
Portofino, the jewel of the Italian Riviera, provides the perfect backdrop for the collection's vibrant yet elegant atmosphere. The more hidden, quieter corners of the picturesque port town are the inspiration for the collection's lighthearted cut lines and Mediterranean-inspired pieces.
Ashley Park - sophisticated style meets vibrant personality
Tony-, Grammy- and Critics Choice Award-nominated actress and singer Ashley Park is one of the most exciting rising stars of recent years. She has stolen the hearts of millions of fans worldwide as Mindy Chen in Emily in Paris, but has also been seen in the Emmy-nominated Beef and the hit Hulu series Only Murders in the Building.
The SS25 Signature collection, a collaboration between Weekend Max Mara and Ashley Park, captures the essence of a modern, free-spirited woman's wardrobe - a woman who throws herself into life's best moments with effortless elegance and playful confidence.
The collection is now available in Budapest at Weekend Max Mara, Dorottya Street 3. So, if you are strolling down the famous Váci street or anywhere near Vörösmarty square, stop by and find your favourites for the upcoming spring-summer season.
Source: Just Creative Agency
Photos: Just Creative Agency and Mia Balogh